“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

04/02/2010

A striking look, stunning special effects, news, backstage footage, and an ever more direct and interactive dialogue with the consumer - all this and more may be found in the new and improved police-beyounique.com website. The contents have been renewed so as to create a modular portal over time, constantly updated with the brand's lifestyle messages, initiatives and various interactive topics. Cool, dynamic, and with an 'urban' feel, the police-beyounique.com website contains a Store Locator, enabling visitors to locate, quickly and easily, their nearest store, in any country, region or city throughout the world, as well as a link to the brand's collections, keeping consumers abreast of all new products as and when they are launched. The website also contains plenty of information on the contest to find the new face of the international Police - Be YOUnique 2010 campaign, including backstage footage and an opportunity to find out more about the winner.

On the 19^th of January the website will be enriched with a whole host of irresistible contents, and a new "YOUnique moment": an international photography competition open to all Police fans, in which participants are asked to represent a unique, special moment of their lives in a single snapshot. The secret to becoming a leading player of the new Police 2010 competition is to free one's emotions, one's memories - a unique opportunity for truly unique people!