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DESIGN
The Group believes that its competitive strengths include the variety of its models' design and the breadth of its prescription eyewear and sunglasses product lines. The design team responsible for this broad array of styles includes approximately 27 members, consisting of designers and prototype engineers; De Rigo's design team also collaborates with external designers. Working very closely with the Group's marketing team, which monitors demand for the Group's current models as well as general style trends in eyewear, the designers devise new styles utilizing novel forms, materials and colors. In developing new collections for the Group's licensed brand names, the De Rigo design team works in close contact with the designer's own creative staff, who make suggestion based on the current styles of the designer's clothing and accessories, thus ensuring aesthetic coherence among the designer's various collections.